An industry revolutionizing
The tire industry began in the late 19th century, following the discovery of rubber resin in Peru.
More than a century later, a few industrial giants have emerged, and tires have become an essential part of our daily lives, often without us even noticing.
If you're curious, delve into the history of the tire. You'll find it's a tale full of twists and turns that literally set the world in motion.
Aging and Inadequate Distribution Network
The general observation
Over the years, major tire manufacturers have developed rigid and locked distribution networks. This traditional network, mainly composed of physical retail points, is accessible only to a limited number of professionals, preventing any innovation and improvement in the sales network.
Problems from the perspective of individuals
- Limited points of sale: It is difficult to find a physical retail outlet for tires and inner tubes, especially outside urban areas.
- Product availability: Stores don't have unlimited stocks, and it is common for an individual to be unable to purchase their product due to an out of stock situation.
- Clarity of offers: The multitude of nomenclature, sizes, and references available on the market makes it difficult for an individual to choose and find the right product.
- Online purchase: Currently, purchasing a tire or an inner tube online is an unpleasant, even frustrating, experience. Try it for yourself and you will see.
Problems from the perspective of professionals
- Network Rigidity: B2B sales networks are often structured in a way that imposes strict rules on the professionals who are part of them. Exclusive contracts, sales quotas to meet, geographic restrictions, etc.
- Limited Access: Qualification requirements, strict financial criteria, established historical relationships, only certain professionals can access the distribution network, excluding small players or new entrants.
- Product Availability: Supply difficulties in tires and inner tubes can lead to delays in vehicle repairs and maintenance, thus compromising customer satisfaction and potentially leading to a loss of revenue.
- Order Placement: The method of order placement between professionals is archaic, and B2B purchasing interfaces, when they exist, are unattractive and outdated. The purchasing experience in the professional sector requires a complete overhaul and significant improvement.
The way to sell and buy tires must change
For individuals and professionals alike, the experience of buying tires or inner tubes, whether online or in-store, is currently imperfect and outdated.
The MoovMoov quality, wherever you are, whoever you are.
Today, MoovMoov brings a breath of fresh air into this old industry. Beyond our core business, which is designing and manufacturing high-quality, reliable, and high-performing tires, we are digitizing the sales network, practicing price transparency, and communicating like no other company in this market.
While retaining the best of what has been developed in the past, we put all our energy into awakening a stagnant tire industry and propelling it into modernity and elegance.
Join the MoovMoov team
MoovMoov competes with the giants of the tire industry and has flourished at an accelerated pace in recent years.
If you are looking for a new professional adventure and consider MoovMoov as a company where you could thrive, do not hesitate to apply.